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‘Luxury’ is derived from the Latin word ‘luxus’, meaning excess. Luxury goods or service are defined as rare products or superior services with value higher than their core function, incorporating culture and philosophy. Luxury watches represent perfect mix of precision, quality, design, technology and perfect workmanship. These are one of the most sought after tangible luxury good. Swiss watchmaking industry is known for world’s finest luxury watches since ages featuring prestigious brands such as Rolex, Cartier and Omega.
Global watch
industry has Switzerland and China as its undisputable leaders. Switzerland dominates in value terms with
luxurious high-end watches. On the other hand, China dominates in terms of
sales volume of lower cost quartz watches. Market analysis segment of the
report The Swiss Watch Market Outlook 2020 provides with revenue of global
luxury watches industry as well as that of Swiss watches. It also throws light
on trade information with leading exporters and importers of luxury watches.
The market has further been segmented on the basis of various parameters such as
finished watches by category – Mechanical and Electronic; material used such as
gold-steel, precious metals, steel, etc.; market share of various Swiss watch
brands; wrist watches by price range and market share by region.
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1. Executive Summary
2. Research
Methodology
3. Luxury
Goods Industry
3.1 Overview
3.2 Luxury
Watches
3.2.1 Global
Watch Export Revenue
3.2.2 Global
Watch Import Revenue
4. Swiss
Watches Market Analysis
4.1 Overview
4.2 Swiss
Watch Market Size
4.2.1 Swiss
Watch Major Markets
4.3 Swiss
Watches Market Share
4.3.1 Swiss
Watch by Category
4.3.2 Swiss
Watches by Materials
4.3.3 Swiss
Watches by Competitors
4.3.4 Swiss
Watches by Price Category
4.3.5 Swiss
Watches Market by Region
5. Swiss
Watches Industry Trends and Developments
5.1 Layoff
in Luxury Swiss Watches Market
5.2 Smart
watches by Swiss Watch Companies
5.3 Key
Partnerships in Sports
5.4 Focus on
Lady Timepieces & Vintage Watch
6. Swiss
Watches Industry: Growth Drivers &
Challenges
6.1 Growth
Drivers
6.1.1 Rise
in Number of High Net Worth Individuals (HNIs)
6.1.2 Growth
in Emerging Markets
6.1.3
Ameliorating Global Economy
6.2
Challenges
6.2.1 Limit
on Movement Deliveries by ETA
6.2.2 Threat
from Smart watches
6.2.3
Reduction in Sales in Greater China
6.2.4 Boom
in Counterfeit Swiss Watches
7.
Competitive Landscape
8. SWOT
Analysis
8.1 Rolex
8.2 Cartier
8.3 Omega
8.4 Tag
Heuer
9. Company
Profiles
9.1 The
Swatch Group SA
9.2
Compagnie Financiere Richemont SA
9.3 Rolex SA
….
….
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